Hey James! I’ve heard the claim a couple of times that EA orgs systematically underinvest in marketing. I was wondering if you are able to share (here or privately) any direct evidence that EA orgs are indeed doing that?
I appreciate the broad point that ‘marketing can have benefits’ (a crude summary of the takeaway from the “5 key pieces of research here”), but is there evidence that EA orgs are (consistently) spending less time and money on marketing that would be optimal?
E.g. skimming this post I didn’t really see evidence for the claim in the first sentence:
By not properly addressing the role of marketing in the effective altruism movement, there is substantial impact being forfeited
A separate but somewhat related question that happens to be relevant to something else I’m thinking about at the moment: do you have a rough take on how much EA meta orgs shouldbe ‘willing to pay’ for newsletter subscribers, vs how much they are WTP? Again, might be easier to discuss with reference to specific orgs, potentially not publicly on the Forum.
Hey James! I’ve heard the claim a couple of times that EA orgs systematically underinvest in marketing. I was wondering if you are able to share (here or privately) any direct evidence that EA orgs are indeed doing that?
I appreciate the broad point that ‘marketing can have benefits’ (a crude summary of the takeaway from the “5 key pieces of research here”), but is there evidence that EA orgs are (consistently) spending less time and money on marketing that would be optimal?
E.g. skimming this post I didn’t really see evidence for the claim in the first sentence:
A separate but somewhat related question that happens to be relevant to something else I’m thinking about at the moment: do you have a rough take on how much EA meta orgs should be ‘willing to pay’ for newsletter subscribers, vs how much they are WTP? Again, might be easier to discuss with reference to specific orgs, potentially not publicly on the Forum.
Thanks!