In terms of EA as a movement or individual orgs, I would vote for the latter. They typically will have clearer CTAs and modes of supporting their target audiences. Whereas we’ve seen many challenges to having one unified movement that must represent us all, and us all it. The fundementals of the approach can guide and inform the organisations, but I’m not sure ‘the movement’ needs to be a something we present to the gen-pop vs organisations, though of course I wouldn’t see this as an either/or decision. Both need to improve the marketing work, but perhaps for different reasons.
Thanks for your comment Melissa.
In terms of EA as a movement or individual orgs, I would vote for the latter. They typically will have clearer CTAs and modes of supporting their target audiences. Whereas we’ve seen many challenges to having one unified movement that must represent us all, and us all it. The fundementals of the approach can guide and inform the organisations, but I’m not sure ‘the movement’ needs to be a something we present to the gen-pop vs organisations, though of course I wouldn’t see this as an either/or decision. Both need to improve the marketing work, but perhaps for different reasons.