I think the framing of the first half was perfect, incredulous and funny, but I think the second half missed a chance at turning that initial reaction into reflection while still avoiding being preachy. With very small tweaks, like removing the visual of Ronny eating them at the end (but still saying “we can eat them”), I think it could have toed that line better. Or, there could have been a foil to Ronny (beyond the journalist), so that Ronny could have acted even more dismissive.
From a broader view, I wonder how we can answer effect size questions about other tweaks, because it some sense it’s just speculation. Regardless, big win.
Yeah, I also found the visuals involving eating shrimp uncomfortable :( but I understand it’s meant to be a relatable hook (although I’m not sure if that’s the Daily Show playing it up or if that reflects their actual view—not sure how much that matters, though).
I guess you have to start somewhere to shift the Overton window? I think for a prominent piece in mainstream media, this seems like a great start.
I think the framing of the first half was perfect, incredulous and funny, but I think the second half missed a chance at turning that initial reaction into reflection while still avoiding being preachy. With very small tweaks, like removing the visual of Ronny eating them at the end (but still saying “we can eat them”), I think it could have toed that line better. Or, there could have been a foil to Ronny (beyond the journalist), so that Ronny could have acted even more dismissive.
From a broader view, I wonder how we can answer effect size questions about other tweaks, because it some sense it’s just speculation. Regardless, big win.
I think the eating them during it was one of the main keys to keeping it real and palatable
As it were...
Yeah, I also found the visuals involving eating shrimp uncomfortable :( but I understand it’s meant to be a relatable hook (although I’m not sure if that’s the Daily Show playing it up or if that reflects their actual view—not sure how much that matters, though).
I guess you have to start somewhere to shift the Overton window? I think for a prominent piece in mainstream media, this seems like a great start.