Hey Jonathon, this is a really great initiative! Giving What We Can is currently in the process of designing an experiment to test the effectiveness of our pamphlets. We were hoping to run it in London some time late January, early February. We should coordinate on our experiment design [I will post more details on the forum once we have firmed up details about the experiment design].
After trailing and fiddling to see what works—how much would 20 million copies of a pamphlette aimed at a general audience cost? The post office gives a lot to charity and I can imagine that it wouldn’t be impossible to persuade them to send this out as a one off free of charge—at least to the houses they’re already posting mail to.. Perhaps different language for different postcodes? Chelsea does not equal Bradford in terms of how appeals might work (religious backgrounds, education levels, size of household, disposable income etc.)
Hey Jonathon, this is a really great initiative! Giving What We Can is currently in the process of designing an experiment to test the effectiveness of our pamphlets. We were hoping to run it in London some time late January, early February. We should coordinate on our experiment design [I will post more details on the forum once we have firmed up details about the experiment design].
Cool, will the results be public?
Hey Tom, not sure about TLYCS’s study, but we plan to make ours public (and I imagine they will too!)
After trailing and fiddling to see what works—how much would 20 million copies of a pamphlette aimed at a general audience cost? The post office gives a lot to charity and I can imagine that it wouldn’t be impossible to persuade them to send this out as a one off free of charge—at least to the houses they’re already posting mail to.. Perhaps different language for different postcodes? Chelsea does not equal Bradford in terms of how appeals might work (religious backgrounds, education levels, size of household, disposable income etc.)
That would be great! I’ll connect with you on Facebook and we can open up a line of communication there.