After trailing and fiddling to see what works—how much would 20 million copies of a pamphlette aimed at a general audience cost? The post office gives a lot to charity and I can imagine that it wouldn’t be impossible to persuade them to send this out as a one off free of charge—at least to the houses they’re already posting mail to.. Perhaps different language for different postcodes? Chelsea does not equal Bradford in terms of how appeals might work (religious backgrounds, education levels, size of household, disposable income etc.)
After trailing and fiddling to see what works—how much would 20 million copies of a pamphlette aimed at a general audience cost? The post office gives a lot to charity and I can imagine that it wouldn’t be impossible to persuade them to send this out as a one off free of charge—at least to the houses they’re already posting mail to.. Perhaps different language for different postcodes? Chelsea does not equal Bradford in terms of how appeals might work (religious backgrounds, education levels, size of household, disposable income etc.)