Do you have any other metrics besides visiting the website? Is there a link such as “learn more about veganism” that you can track?
Besides anecdotes, do you have evidence/data that the “dog meat” intervention works better than other interventions?
I do worry that while shock value may work for some people, it could push other people further away from veganism (especially if they felt deceived). But, I am unsure how serious (or important) this concern is.
Allied Scholars doesn’t run the dog meat website, that’s Molly Elwood. I’m not sure what kinds of metrics she has for that.
We haven’t collected rigorous data on engagement, but I’m very enthusiastic about people doing that kind of thing. There have been a few studies over the years suggesting that leafletting doesn’t really work (see ACE and Faunalytics), but I suspect there are lots of potential outreach tactics that work much better than leafletting. For example, Faunalytics found that showing people factory farming footage has a meaningful impact on behavior and attitudes around pork.
I’d love to see Faunalytics or other orgs study a broader variety of outreach tactics – I think there’s a risk that people see a study saying “leafletting doesn’t work” and conclude that vegan outreach in general is a lost cause. This is something I plan to write more about later this summer.
Anecdotally, when I’ve done standard vegan leafletting (with a sign that says “Why Aren’t You Vegan Yet?”) less than 1% of passerby engaged at all. With the dog meat stand, it felt more like 10%, though the number could easily be higher or lower and I’d have to actually keep track to know for sure.
There’s always a risk of pushing people away, but IMO this can mostly be mitigated if the organizers are nice to people in conversation.
Thanks for posting this, I have a few questions.
Do you have any other metrics besides visiting the website? Is there a link such as “learn more about veganism” that you can track?
Besides anecdotes, do you have evidence/data that the “dog meat” intervention works better than other interventions?
I do worry that while shock value may work for some people, it could push other people further away from veganism (especially if they felt deceived). But, I am unsure how serious (or important) this concern is.
Great questions!
Allied Scholars doesn’t run the dog meat website, that’s Molly Elwood. I’m not sure what kinds of metrics she has for that.
We haven’t collected rigorous data on engagement, but I’m very enthusiastic about people doing that kind of thing. There have been a few studies over the years suggesting that leafletting doesn’t really work (see ACE and Faunalytics), but I suspect there are lots of potential outreach tactics that work much better than leafletting. For example, Faunalytics found that showing people factory farming footage has a meaningful impact on behavior and attitudes around pork.
I’d love to see Faunalytics or other orgs study a broader variety of outreach tactics – I think there’s a risk that people see a study saying “leafletting doesn’t work” and conclude that vegan outreach in general is a lost cause. This is something I plan to write more about later this summer.
Anecdotally, when I’ve done standard vegan leafletting (with a sign that says “Why Aren’t You Vegan Yet?”) less than 1% of passerby engaged at all. With the dog meat stand, it felt more like 10%, though the number could easily be higher or lower and I’d have to actually keep track to know for sure.
There’s always a risk of pushing people away, but IMO this can mostly be mitigated if the organizers are nice to people in conversation.