Thanks very much Peter! I’m really glad you’ve found it useful. Rob had just the same reaction, so he did a calculation on the margin—you can find it on p28 of the Fundraising Prospectus. Interestingly, the impact on the margin actually seemed higher than overall—it seems like there are some economies of scale now that we have enough people on the team to specialise, and we’ve been at it a bit longer so have more of an idea what we’re doing.
Hi Peter I would be interested to hear your reaction to my section on the value of marginal funding, and whether you can think of any other clever ways to infer it.
The main uncertainty in my mind is figuring out how long people will continue to give. While we have five years of data—and three years of higher quality data since we stopped relying just on volunteers—that isn’t enough to pin down the loss rate of members very well. We also only have one year of data since online-only sign-ups become easy, so we can’t yet determine the impact that will have.
Thanks very much Peter! I’m really glad you’ve found it useful. Rob had just the same reaction, so he did a calculation on the margin—you can find it on p28 of the Fundraising Prospectus. Interestingly, the impact on the margin actually seemed higher than overall—it seems like there are some economies of scale now that we have enough people on the team to specialise, and we’ve been at it a bit longer so have more of an idea what we’re doing.
Hi Peter I would be interested to hear your reaction to my section on the value of marginal funding, and whether you can think of any other clever ways to infer it.
The main uncertainty in my mind is figuring out how long people will continue to give. While we have five years of data—and three years of higher quality data since we stopped relying just on volunteers—that isn’t enough to pin down the loss rate of members very well. We also only have one year of data since online-only sign-ups become easy, so we can’t yet determine the impact that will have.