You can read more about how the project came together on our blog. Adding a specific section below that might be of interest:
Working with the most watched person on Earth will help us reach more people in need
Beast Philanthropy videos are typically seen by 20-40 million people and dubbed into over a dozen languages to improve accessibility. We expect this will help us reach more families in need. Here’s why:
Partnering with content creators means large, new audiences learn about direct cash
You may support direct cash giving, but most people still do not.GiveDirectly recently ran a survey of potential donors, and found only 13% of respondents had heard of us. Direct cash was their least favored way to help people in extreme poverty.
Clearly more people need to learn about the impact of our work. While we’re good at our main job of delivering cash to the most vulnerable families in the world, we’re not as good at reaching large audiences from our own channels and platforms –– few nonprofits are. Press and content creators are very good at it.
Beast Philanthropy’s video dispels common concerns about direct cash
In that same survey, most respondents said giving $1,000 to families in extreme poverty was not a good idea. Their most common concerns were that recipients…
may spend the money unwisely
need something else (training, education, resources)
won’t be able to make lasting improvements
We approached Beast Philanthropy because they excel at engaging audiences while showcasing the finer points of a charity. Their GiveDirectly video tackled the most common concerns about cash, highlights the dignity of giving choice, and documents the broader economic benefits– all in just 12 minutes.
You can read more about how the project came together on our blog. Adding a specific section below that might be of interest:
Working with the most watched person on Earth will help us reach more people in need
Beast Philanthropy videos are typically seen by 20-40 million people and dubbed into over a dozen languages to improve accessibility. We expect this will help us reach more families in need. Here’s why:
Partnering with content creators means large, new audiences learn about direct cash
You may support direct cash giving, but most people still do not. GiveDirectly recently ran a survey of potential donors, and found only 13% of respondents had heard of us. Direct cash was their least favored way to help people in extreme poverty.
Clearly more people need to learn about the impact of our work. While we’re good at our main job of delivering cash to the most vulnerable families in the world, we’re not as good at reaching large audiences from our own channels and platforms –– few nonprofits are. Press and content creators are very good at it.
Beast Philanthropy’s video dispels common concerns about direct cash
In that same survey, most respondents said giving $1,000 to families in extreme poverty was not a good idea. Their most common concerns were that recipients…
may spend the money unwisely
need something else (training, education, resources)
won’t be able to make lasting improvements
We approached Beast Philanthropy because they excel at engaging audiences while showcasing the finer points of a charity. Their GiveDirectly video tackled the most common concerns about cash, highlights the dignity of giving choice, and documents the broader economic benefits – all in just 12 minutes.
Some of their viewers will start giving directly, helping reach more people living in extreme poverty with life-changing cash transfers.