I may have missed this but do you have a sense of whether this marketing push is leading to more people working on pressing problems that 80k endorses? I am curious if there is a direct correlation between money spent on marketing and people working on these problems.
I talk a bit about this in this section – basically, we don’t know for sure how much this is causing people to work on pressing problems yet (because people changing their careers like this takes something like 2 years on average, some much longer — and we just haven’t been at it that long yet!)
That said, we do have some preliminary evidence (at the very least, some “proofs of concept”) that it’s working. We also did a small-scale experiment in 2017, where we ran some social media ads and found 70 people who told us they changed their career plans 18 months later.
Thanks for writing this! This is cool to see.
I may have missed this but do you have a sense of whether this marketing push is leading to more people working on pressing problems that 80k endorses? I am curious if there is a direct correlation between money spent on marketing and people working on these problems.
Glad you liked the post!
I talk a bit about this in this section – basically, we don’t know for sure how much this is causing people to work on pressing problems yet (because people changing their careers like this takes something like 2 years on average, some much longer — and we just haven’t been at it that long yet!)
That said, we do have some preliminary evidence (at the very least, some “proofs of concept”) that it’s working. We also did a small-scale experiment in 2017, where we ran some social media ads and found 70 people who told us they changed their career plans 18 months later.