What did the recent book project teach you about working with celebrities? Did anything really surprise you?
Also, regarding the celebrity readers: To what extent did they seem interested in effective giving/​EA principles, vs. just doing a good thing for a good cause that they happened to hear about? (No need to name names, but I’m curious about the rough distribution of viewpoints if you got a sense for that.)
These aren’t really surprises, but the experience reinforced a couple of things: celebrities are really busy, and they have a huge reach (e.g. 1 instagram post from Kristen Bell led to over 1000 people downloading the book and subscribing to our newsletter.)
At least a few of the celebrities seem interested beyond seeing us as a random good cause. As an example, Michael Schur really engaged with the intellectual substance of the book in the foreword he wrote for the new edition. And that probably shouldn’t be surprising, as his show The Good Place is essentially oriented around some similar themes.
What did the recent book project teach you about working with celebrities? Did anything really surprise you?
Also, regarding the celebrity readers: To what extent did they seem interested in effective giving/​EA principles, vs. just doing a good thing for a good cause that they happened to hear about? (No need to name names, but I’m curious about the rough distribution of viewpoints if you got a sense for that.)
These aren’t really surprises, but the experience reinforced a couple of things: celebrities are really busy, and they have a huge reach (e.g. 1 instagram post from Kristen Bell led to over 1000 people downloading the book and subscribing to our newsletter.)
At least a few of the celebrities seem interested beyond seeing us as a random good cause. As an example, Michael Schur really engaged with the intellectual substance of the book in the foreword he wrote for the new edition. And that probably shouldn’t be surprising, as his show The Good Place is essentially oriented around some similar themes.