I’m not super closely involved, I just know a few of the key people. That being said: a big name is putting his heart and soul into it, they’ve pulled together a big budget, and they’re very open to doing marketing. They’re also a talented bunch, but I think that’s at least partly downstream from the thing being kicked off by a big name.
EDIT: Oh and they are doing something different from EA, so it might just be intrinsically more popular. But I don’t think that’s the main thing going on here.
I’m not super closely involved, I just know a few of the key people. That being said: a big name is putting his heart and soul into it, they’ve pulled together a big budget, and they’re very open to doing marketing. They’re also a talented bunch, but I think that’s at least partly downstream from the thing being kicked off by a big name.
EDIT: Oh and they are doing something different from EA, so it might just be intrinsically more popular. But I don’t think that’s the main thing going on here.