Thanks Jari, great questions! Also congrats on your first comment!!
1. National orgs haven’t done much experimentation with programme development, so there isn’t much to copy. EA Switzerland recently bolted on an impact cohort to their trad intro programme, which looks promising, and EA UK are going to try and replicate it, so one option would be to just copy that, and I’m considering that. In the past 6 months or so, EA Israel has been trying to build an intro programme from the ground up, but that’s more focused on students and young professionals. CEA’s virtual programme hasn’t been updated significantly in years. CEA’s bootcamp or HIP’s IAP are interesting candidates for copying BUT they’re online and are mostly about helping people switch careers, rather than generally helping people increase their impact/onboarding people to the community.[1]
2. We think we might be able to do more. Last year, we experimented with various GTM strats, and got some decent results (140% increase in completions). But our CAC was a bit high, and this might be an indicator we don’t have PMF. We’re also worried that, as our target audience has changed, the intro course is less likely to produce the outcomes we’re looking for.
It might be the case that we end up doing something similar regardless because, when we interview our target audience, we discover they just really want career programmes. If that’s the case, then we should probably just copy what HIP and CEA are doing (with some adaptations).
Thanks Jari, great questions! Also congrats on your first comment!!
1. National orgs haven’t done much experimentation with programme development, so there isn’t much to copy. EA Switzerland recently bolted on an impact cohort to their trad intro programme, which looks promising, and EA UK are going to try and replicate it, so one option would be to just copy that, and I’m considering that. In the past 6 months or so, EA Israel has been trying to build an intro programme from the ground up, but that’s more focused on students and young professionals. CEA’s virtual programme hasn’t been updated significantly in years. CEA’s bootcamp or HIP’s IAP are interesting candidates for copying BUT they’re online and are mostly about helping people switch careers, rather than generally helping people increase their impact/onboarding people to the community.[1]
2. We think we might be able to do more. Last year, we experimented with various GTM strats, and got some decent results (140% increase in completions). But our CAC was a bit high, and this might be an indicator we don’t have PMF. We’re also worried that, as our target audience has changed, the intro course is less likely to produce the outcomes we’re looking for.
It might be the case that we end up doing something similar regardless because, when we interview our target audience, we discover they just really want career programmes. If that’s the case, then we should probably just copy what HIP and CEA are doing (with some adaptations).