I think that after a very successful fundraiser happens, it’s tempting to try out the same thing for your cause/​charity. But it’s really important to consider how many viral challenges were attempted before (and since) one worked effectively. There were a lot of charities who worked on viral videos after Kony 2012 but none got even close to as big. I would expect the same to be true of the ice bucket challenge.
All that being said, if it’s easy to add a viral element that does not take away from the fundraiser in other ways we would definitely integrate it.
Thanks for the suggestion, Ervin. We have thought about this idea before. It is worth noting that The Life You Can Save tried this http://​​www.thelifeyoucansave.org/​​Blog/​​ID/​​138/​​Worm-vs-Worms-a-social-media-stunt-that-saves-lives and vegans also tried it via http://​​www.vegan.com/​​videos/​​hydrate-donate/​​
I think that after a very successful fundraiser happens, it’s tempting to try out the same thing for your cause/​charity. But it’s really important to consider how many viral challenges were attempted before (and since) one worked effectively. There were a lot of charities who worked on viral videos after Kony 2012 but none got even close to as big. I would expect the same to be true of the ice bucket challenge.
All that being said, if it’s easy to add a viral element that does not take away from the fundraiser in other ways we would definitely integrate it.