I think if the change requires minimal/smaller sacrifice on part of the consumer it’s more likely to succeed. Also even if systemic/technological change can have much higher impact, I would not rule out diet change completely because I also came across this post which questions the PTC hypothesis for alternative proteins.
I think if the change requires minimal/smaller sacrifice on part of the consumer it’s more likely to succeed. Also even if systemic/technological change can have much higher impact, I would not rule out diet change completely because I also came across this post which questions the PTC hypothesis for alternative proteins.