One q: why is viewer minutes a metric we should care about? QAVMs seems importantly different from QALYs/DALYs, in that the latter matter intrinsically (ie, they correspond to suffering associated with disease). But viewer minutes only seem to matter if they’re associated with some other, downstream outcome (Advocacy? Donating to AI safety causes? Pivoting to work on this?). By analogy, QAVMs seems akin to “number of bednets distributed” rather than something like “cases of malaria averted” or “QALYs.”
The fact that you adjust for quality of audience seems to suggest a ToC in the vein of advocacy or pivoting, but I think this is actually pretty important to specify, because I would guess the theory of change for these different types of media (eg, TikToks vs long form content) is quite different, and one unit of QAVM might accordingly translate differently into impact.
One q: why is viewer minutes a metric we should care about? QAVMs seems importantly different from QALYs/DALYs, in that the latter matter intrinsically (ie, they correspond to suffering associated with disease). But viewer minutes only seem to matter if they’re associated with some other, downstream outcome (Advocacy? Donating to AI safety causes? Pivoting to work on this?). By analogy, QAVMs seems akin to “number of bednets distributed” rather than something like “cases of malaria averted” or “QALYs.”
The fact that you adjust for quality of audience seems to suggest a ToC in the vein of advocacy or pivoting, but I think this is actually pretty important to specify, because I would guess the theory of change for these different types of media (eg, TikToks vs long form content) is quite different, and one unit of QAVM might accordingly translate differently into impact.