Agreed. Framing and targeting is such that I estimate >80% of participants will fall in the $150-600k per year income range, and that there’s likely an even better descriptor of the relevant metric based on disposable income. I provide the broader income range for now to align with the IRS data on charitable giving.
Agreed. Framing and targeting is such that I estimate >80% of participants will fall in the $150-600k per year income range, and that there’s likely an even better descriptor of the relevant metric based on disposable income. I provide the broader income range for now to align with the IRS data on charitable giving.