It occurs to me that there is a big difference between someone making $1M and someone making 100k that may be relevant to how you frame, target, etc this project. In my a high COL area someone making $100k if they have family obligations is in a considerably different position than someone making $300k and certainly $1M.
Agreed. Framing and targeting is such that I estimate >80% of participants will fall in the $150-600k per year income range, and that there’s likely an even better descriptor of the relevant metric based on disposable income. I provide the broader income range for now to align with the IRS data on charitable giving.
It occurs to me that there is a big difference between someone making $1M and someone making 100k that may be relevant to how you frame, target, etc this project. In my a high COL area someone making $100k if they have family obligations is in a considerably different position than someone making $300k and certainly $1M.
Agreed. Framing and targeting is such that I estimate >80% of participants will fall in the $150-600k per year income range, and that there’s likely an even better descriptor of the relevant metric based on disposable income. I provide the broader income range for now to align with the IRS data on charitable giving.