I like the thought, but would flag that I’d probably recommend them doing some user interviews or such to really dig at what, if anything, might actually convince these people.
I’d expect that strong marketing people would be good here.
Typically the first few reasons people give for why they aren’t more charitable are all BS, and these sorts of people aren’t the type willing to read many counter-arguments. It can still be good to provide just a bit more evidence on the other side, but you have to go in with the right (low) expectations.
That said, I do think that solutions (like insurance) are a pretty good thing to consider, even to those not making these excuses.
I like the thought, but would flag that I’d probably recommend them doing some user interviews or such to really dig at what, if anything, might actually convince these people.
I’d expect that strong marketing people would be good here.
Typically the first few reasons people give for why they aren’t more charitable are all BS, and these sorts of people aren’t the type willing to read many counter-arguments. It can still be good to provide just a bit more evidence on the other side, but you have to go in with the right (low) expectations.
That said, I do think that solutions (like insurance) are a pretty good thing to consider, even to those not making these excuses.