Effective altruism, by its terminology, arouses what I see as unnecessary contention. By calling EA effective altruism, by implication, it implies that altruism outside the EA framework is not effective. By calling it efficient, it accepts that most altruism is effective, but privileges EA as efficient. In contrast, by claiming efficiency, it intrinsically appeals to some of the best-heeled philanthropists in the business field.
Effective altruism, by its terminology, arouses what I see as unnecessary contention. By calling EA effective altruism, by implication, it implies that altruism outside the EA framework is not effective. By calling it efficient, it accepts that most altruism is effective, but privileges EA as efficient. In contrast, by claiming efficiency, it intrinsically appeals to some of the best-heeled philanthropists in the business field.