This seems likely to me. I can think of several instances of cases where an EA organization had the chance to market certain content widely, but chose not to take it, because they preferred to focus on other work.
As one example, the EA Newsletter grew its subscriber list dramatically by advertising on Facebook, but no longer does so. I’ve surveyed subscribers to find out which actions the newsletter may have prompted (donating, career change. etc.), and almost all subscribers who took significant action found the Newsletter “organically” through prior involvement in EA (rather than having it advertised to them). This indicates that not trying to optimize for “number of subscribers” could make sense for the newsletter.
Maybe it’s just a result of EA deciding to focus on fidelity rather than speed of movement growth + decreasing marginal returns on outreach
This seems likely to me. I can think of several instances of cases where an EA organization had the chance to market certain content widely, but chose not to take it, because they preferred to focus on other work.
As one example, the EA Newsletter grew its subscriber list dramatically by advertising on Facebook, but no longer does so. I’ve surveyed subscribers to find out which actions the newsletter may have prompted (donating, career change. etc.), and almost all subscribers who took significant action found the Newsletter “organically” through prior involvement in EA (rather than having it advertised to them). This indicates that not trying to optimize for “number of subscribers” could make sense for the newsletter.
Is there any reason the EA Newsletter no longer advertises on FB?