Thanks both for the comments! In general, we have looked into other options, but so far couldn’t find anything yet that uses “pay-me-back-with-impact” behaviour to grow the giving network and increase donations on network size rather than higher donations per individual person. If you do know any similar apps, please let us know, I’d love to learn about them and chat with the founders. Here a “quick” summary:
The core problems we see in almost every donation app today
High friction. Too many clicks, sign-ups, or card forms before money moves.
No focus on effective giving. Most platforms highlight local or sentimental causes, not impact-maximised options.
How existing services stack up against those problems
• Givey. Great for small UK charities (no effective-giving defaults). Has no person-to-person network effect.
• GoodCoin. A white-label “donate inside your banking app” tool. Clever B2B concept, yet it relies on each bank’s marketing and creates no person-to-person network effect.
• RoundUp App. Rounds card purchases to charity; a different mechanic that remains entirely solo, so the network effect never kicks in.
• Charityvest. Modern donor-advised fund with zero platform fee, optimised for tax-savvy givers, not casual IOUs or gift cards between friends.
• PayPal Giving Fund. Huge volumes but lives inside merchant checkouts; donors can’t pass balances to friends or settle IOUs, so no person-to-person network effect.
Why GoodWallet’s timing is right now
Digital wallets have crossed the chasm. They’re now the third-most popular way to donate, ahead of cheques.
One-click rails are commoditised. Apple Pay, Google Pay, and PayPal give us instant checkout flows that early pioneers had to build from scratch.
Social money norms are maturing. Sending €10 on Revolut or Monzo already feels natural; letting that repayment default to charity is the obvious next step.
GoodWallet’s angle: remove every click possible, surface effective-giving defaults, and bake person-to-person network effects into everyday repayments and gift cards. The incumbents above do great work in their own niches; what’s missing is a product that turns people into the distribution channel.
Indeed, I think a contrast with existing services like Paypal Giving Fund would be helpful.
Thanks both for the comments! In general, we have looked into other options, but so far couldn’t find anything yet that uses “pay-me-back-with-impact” behaviour to grow the giving network and increase donations on network size rather than higher donations per individual person. If you do know any similar apps, please let us know, I’d love to learn about them and chat with the founders. Here a “quick” summary:
The core problems we see in almost every donation app today
High friction. Too many clicks, sign-ups, or card forms before money moves.
No focus on effective giving. Most platforms highlight local or sentimental causes, not impact-maximised options.
Absent person-to-person network effect. Payments happen solo; nothing encourages viral “pay-me-back-with-impact” behaviour.
How existing services stack up against those problems
• Givey. Great for small UK charities (no effective-giving defaults). Has no person-to-person network effect.
• GoodCoin. A white-label “donate inside your banking app” tool. Clever B2B concept, yet it relies on each bank’s marketing and creates no person-to-person network effect.
• RoundUp App. Rounds card purchases to charity; a different mechanic that remains entirely solo, so the network effect never kicks in.
• Charityvest. Modern donor-advised fund with zero platform fee, optimised for tax-savvy givers, not casual IOUs or gift cards between friends.
• PayPal Giving Fund. Huge volumes but lives inside merchant checkouts; donors can’t pass balances to friends or settle IOUs, so no person-to-person network effect.
Why GoodWallet’s timing is right now
Digital wallets have crossed the chasm. They’re now the third-most popular way to donate, ahead of cheques.
One-click rails are commoditised. Apple Pay, Google Pay, and PayPal give us instant checkout flows that early pioneers had to build from scratch.
Social money norms are maturing. Sending €10 on Revolut or Monzo already feels natural; letting that repayment default to charity is the obvious next step.
GoodWallet’s angle: remove every click possible, surface effective-giving defaults, and bake person-to-person network effects into everyday repayments and gift cards. The incumbents above do great work in their own niches; what’s missing is a product that turns people into the distribution channel.