Thanks both for the comments! In general, we have looked into other options, but so far couldnât find anything yet that uses âpay-me-back-with-impactâ behaviour to grow the giving network and increase donations on network size rather than higher donations per individual person. If you do know any similar apps, please let us know, Iâd love to learn about them and chat with the founders. Here a âquickâ summary:
The core problems we see in almost every donation app today
High friction. Too many clicks, sign-ups, or card forms before money moves.
No focus on effective giving. Most platforms highlight local or sentimental causes, not impact-maximised options.
How existing services stack up against those problems
⢠Givey. Great for small UK charities (no effective-giving defaults). Has no person-to-person network effect.
⢠GoodCoin. A white-label âdonate inside your banking appâ tool. Clever B2B concept, yet it relies on each bankâs marketing and creates no person-to-person network effect.
⢠RoundUp App. Rounds card purchases to charity; a different mechanic that remains entirely solo, so the network effect never kicks in.
⢠Charityvest. Modern donor-advised fund with zero platform fee, optimised for tax-savvy givers, not casual IOUs or gift cards between friends.
⢠PayPal Giving Fund. Huge volumes but lives inside merchant checkouts; donors canât pass balances to friends or settle IOUs, so no person-to-person network effect.
Why GoodWalletâs timing is right now
Digital wallets have crossed the chasm. Theyâre now the third-most popular way to donate, ahead of cheques.
One-click rails are commoditised. Apple Pay, Google Pay, and PayPal give us instant checkout flows that early pioneers had to build from scratch.
Social money norms are maturing. Sending âŹ10 on Revolut or Monzo already feels natural; letting that repayment default to charity is the obvious next step.
GoodWalletâs angle: remove every click possible, surface effective-giving defaults, and bake person-to-person network effects into everyday repayments and gift cards. The incumbents above do great work in their own niches; whatâs missing is a product that turns people into the distribution channel.
Thanks both for the comments! In general, we have looked into other options, but so far couldnât find anything yet that uses âpay-me-back-with-impactâ behaviour to grow the giving network and increase donations on network size rather than higher donations per individual person. If you do know any similar apps, please let us know, Iâd love to learn about them and chat with the founders. Here a âquickâ summary:
The core problems we see in almost every donation app today
High friction. Too many clicks, sign-ups, or card forms before money moves.
No focus on effective giving. Most platforms highlight local or sentimental causes, not impact-maximised options.
Absent person-to-person network effect. Payments happen solo; nothing encourages viral âpay-me-back-with-impactâ behaviour.
How existing services stack up against those problems
⢠Givey. Great for small UK charities (no effective-giving defaults). Has no person-to-person network effect.
⢠GoodCoin. A white-label âdonate inside your banking appâ tool. Clever B2B concept, yet it relies on each bankâs marketing and creates no person-to-person network effect.
⢠RoundUp App. Rounds card purchases to charity; a different mechanic that remains entirely solo, so the network effect never kicks in.
⢠Charityvest. Modern donor-advised fund with zero platform fee, optimised for tax-savvy givers, not casual IOUs or gift cards between friends.
⢠PayPal Giving Fund. Huge volumes but lives inside merchant checkouts; donors canât pass balances to friends or settle IOUs, so no person-to-person network effect.
Why GoodWalletâs timing is right now
Digital wallets have crossed the chasm. Theyâre now the third-most popular way to donate, ahead of cheques.
One-click rails are commoditised. Apple Pay, Google Pay, and PayPal give us instant checkout flows that early pioneers had to build from scratch.
Social money norms are maturing. Sending âŹ10 on Revolut or Monzo already feels natural; letting that repayment default to charity is the obvious next step.
GoodWalletâs angle: remove every click possible, surface effective-giving defaults, and bake person-to-person network effects into everyday repayments and gift cards. The incumbents above do great work in their own niches; whatâs missing is a product that turns people into the distribution channel.