FYI Negative advertising against competition can be powerful but you have to tread lightly (at least in the EU) for legal issues. I have talked to laywers about this and you can be sued if you say the wrong things and even factual negative advertising (e.g. we’re X% cheaper than our competitor Y) has strict rules for what you can and cannot say.
FYI Negative advertising against competition can be powerful but you have to tread lightly (at least in the EU) for legal issues. I have talked to laywers about this and you can be sued if you say the wrong things and even factual negative advertising (e.g. we’re X% cheaper than our competitor Y) has strict rules for what you can and cannot say.