Should other EA cause areas try to copy the recent success of AI safety videos?

80k’s new YouTube channel, AI in Context, scored a stunning success when their first video racked up millions of views very quickly.

This video from Species AI raced to 8 million views in 3 weeks.

Wow! Kudos to everyone involved in making these...

Why were these videos so successful?

They clearly have talented, charismatic presenters, punchy scripts, and impressive visual production values.

I wonder to what extent that explains their success, vs. the innate topicality and high level of public interest in AI…

Should other EA cause areas try to replicate this success? Could they hope to reach these dizzying levels of virality?

What kinds of topics should they focus on? What could an animal welfare focussed video focus on, for example...?