Thank you for being transparent and insightful about the lessons learned. I found this post useful!
Would you be comfortable sharing some more statistics? I’m thinking things like...
Rate of enrollment at companies
Average donation amount when you were up and running, I suspect it was lower than described in “It currently has £15,000 amount going through each month from 150 users.”
Dropoff rates from users’ payroll giving
...
You’ve nudged me one step closer to writing a similar thing about learnings from a Swedish charity startup I worked with in 2017-2020.
It would take me some time to get good numbers for these. Here are some thoughts off the top of my head in the meantime.
1. Rate of enrollment at companies.
I think this averaged 25%. We had a couple of enthusiastic companies of around 50 people where we got 35-40% . But it wasn’t uncommon to have more like 6%.
2. Average donation amount. The £15,000 number includes company matches. The average monthly donation is £75 and the average company contribution is £25. Some companies offer very generous matching e.g. topping up donations by £50 regardless of donation size. Also bear in mind a small number of people are donating 10x more than the average.
I don’t think it was lower when we were operating as a for-profit.
3. Dropoff rates Dropoff rates are very low (less than 5% a year if you exclude people who leave the company). This is one of the biggest advantages of payroll giving.
Would be great to hear your account of the Swedish charity startup.
Thank you for being transparent and insightful about the lessons learned. I found this post useful!
Would you be comfortable sharing some more statistics? I’m thinking things like...
Rate of enrollment at companies
Average donation amount when you were up and running, I suspect it was lower than described in “It currently has £15,000 amount going through each month from 150 users.”
Dropoff rates from users’ payroll giving
...
You’ve nudged me one step closer to writing a similar thing about learnings from a Swedish charity startup I worked with in 2017-2020.
Thanks Henrith!
It would take me some time to get good numbers for these. Here are some thoughts off the top of my head in the meantime.
1. Rate of enrollment at companies.
I think this averaged 25%. We had a couple of enthusiastic companies of around 50 people where we got 35-40% . But it wasn’t uncommon to have more like 6%.
2. Average donation amount.
The £15,000 number includes company matches. The average monthly donation is £75 and the average company contribution is £25. Some companies offer very generous matching e.g. topping up donations by £50 regardless of donation size. Also bear in mind a small number of people are donating 10x more than the average.
I don’t think it was lower when we were operating as a for-profit.
3. Dropoff rates
Dropoff rates are very low (less than 5% a year if you exclude people who leave the company). This is one of the biggest advantages of payroll giving.
Would be great to hear your account of the Swedish charity startup.