It would take me some time to get good numbers for these. Here are some thoughts off the top of my head in the meantime.
1. Rate of enrollment at companies.
I think this averaged 25%. We had a couple of enthusiastic companies of around 50 people where we got 35-40% . But it wasn’t uncommon to have more like 6%.
2. Average donation amount. The £15,000 number includes company matches. The average monthly donation is £75 and the average company contribution is £25. Some companies offer very generous matching e.g. topping up donations by £50 regardless of donation size. Also bear in mind a small number of people are donating 10x more than the average.
I don’t think it was lower when we were operating as a for-profit.
3. Dropoff rates Dropoff rates are very low (less than 5% a year if you exclude people who leave the company). This is one of the biggest advantages of payroll giving.
Would be great to hear your account of the Swedish charity startup.
Thanks Henrith!
It would take me some time to get good numbers for these. Here are some thoughts off the top of my head in the meantime.
1. Rate of enrollment at companies.
I think this averaged 25%. We had a couple of enthusiastic companies of around 50 people where we got 35-40% . But it wasn’t uncommon to have more like 6%.
2. Average donation amount.
The £15,000 number includes company matches. The average monthly donation is £75 and the average company contribution is £25. Some companies offer very generous matching e.g. topping up donations by £50 regardless of donation size. Also bear in mind a small number of people are donating 10x more than the average.
I don’t think it was lower when we were operating as a for-profit.
3. Dropoff rates
Dropoff rates are very low (less than 5% a year if you exclude people who leave the company). This is one of the biggest advantages of payroll giving.
Would be great to hear your account of the Swedish charity startup.