Follow-through rate is lower in the case of companies that affect the highest number of hens.
Financial situation: When companies broke or delayed the commitment, they blamed the recession or claimed that there were insufficient consumer demand and lack of funds for making the necessary changes on farms.
ACE claimed that the success of the campaigns depends on the public perception of targeted issues. I have not fack-check that though.
Characteristics that donāt correlate with follow-through:
No correlation between the number of pledges and the % of cage-free eggs in a given country before the campaign. Meaning that campaigns do not seem to be simply riding already existing trends.
I wouldnāt be surprised if those factors were somewhat predictive:
If the pledge was made voluntary form the company or was forced upon by strong negative campaign.
If a given company gave itself some wiggle room in the phrasing of their commitments, which they could later be used as a justification for breaking their commitments.
When analyzing 35 Independent Pieces of Evidence for Why New Corporate Campaigns Might (or Might Not) Work, Iāve found some commonalities:
Follow-through rate is lower in the case of companies that affect the highest number of hens.
Financial situation: When companies broke or delayed the commitment, they blamed the recession or claimed that there were insufficient consumer demand and lack of funds for making the necessary changes on farms.
ACE claimed that the success of the campaigns depends on the public perception of targeted issues. I have not fack-check that though.
Characteristics that donāt correlate with follow-through:
No correlation between the number of pledges and the % of cage-free eggs in a given country before the campaign. Meaning that campaigns do not seem to be simply riding already existing trends.
I wouldnāt be surprised if those factors were somewhat predictive:
If the pledge was made voluntary form the company or was forced upon by strong negative campaign.
If a given company gave itself some wiggle room in the phrasing of their commitments, which they could later be used as a justification for breaking their commitments.
What brand and public image they try to create