Speaking from what I’ve personally seen, but it’s reasonable to assume it generalizes.
There’s an important pool of burned out knowledge workers, and one of the major causes is lack of value alignment, i.e. working for companies that only care about profits.
I think this cohort would be a good target for a campaign:
Effective giving can provide meaning for the money they make
Dedicating some time to take on voluntary challenges can help them with burnout (if it’s due to meaninglessness)
Tentatively and naively, I think this is accurate.
I’m wondering if there would be any way to target/access this population? If this campaigns existed, what action would it take? Some groups of people are relatively easy to access/target due to physical location or habits (college-aged people often congregate at/around college, vegan people often frequent specific websites or stores, etc.).
I imagine that someone much more knowledgeable about advertising/marketing than I am would have better ideas. All I can come up with off the top of my head is targeted social media advertisements: people who work at one of these several companies and who have recently searched for one of these few terms, etc.
Speaking from what I’ve personally seen, but it’s reasonable to assume it generalizes.
There’s an important pool of burned out knowledge workers, and one of the major causes is lack of value alignment, i.e. working for companies that only care about profits.
I think this cohort would be a good target for a campaign:
Effective giving can provide meaning for the money they make
Dedicating some time to take on voluntary challenges can help them with burnout (if it’s due to meaninglessness)
Tentatively and naively, I think this is accurate.
I’m wondering if there would be any way to target/access this population? If this campaigns existed, what action would it take? Some groups of people are relatively easy to access/target due to physical location or habits (college-aged people often congregate at/around college, vegan people often frequent specific websites or stores, etc.).
I imagine that someone much more knowledgeable about advertising/marketing than I am would have better ideas. All I can come up with off the top of my head is targeted social media advertisements: people who work at one of these several companies and who have recently searched for one of these few terms, etc.