Shaming tactics are used, but the issue i’m raising here is how they impact relations between the campaigning organisations and the businesses themselves. If it is the case that relations are impacted negatively through the “stick” then this is going to create issues going forward if organisations want to be part of business decision making or advisory groups.
In relation to McDonald’s the line from mainstream organisations has been to celebrate their commitments and their one or two veg offerings, until it seems the moment they go back on a pledge (though we don’t really know how this compares to what else they are planning to do). It seems a lesser matter compared to the various reasons people boycotted McDonald’s over McLibel. So I would think boycotting and the THL style of McCruelty campaigning ought to be a last resort because it appears to demonise the business over this one issue, but it seems to me that isn’t a very compelling issue on its own. I guess we’ll see what changes, and i’m sure there are many different tactics being used, but likely this will attract the most attention and it seems this would broadly be supported by the Open Wing Alliance. So it isn’t as if business would consider it just the approach of one organisation.
I also think it would be nice if there is broader consultation with the animal movement before some decisions are made. It is much easier to get people on board if different perspectives are openly included in decision making, and even if there was a unilateralist decision made on this (as wouldn’t be unusual) at least different perspectives would have been heard.
Yeah, I’m quite confident that corporate campaigns use a lot of shaming, for example see the “I’m Not Loving It” campaign against McDonalds that is currently running.
Shaming tactics are used, but the issue i’m raising here is how they impact relations between the campaigning organisations and the businesses themselves. If it is the case that relations are impacted negatively through the “stick” then this is going to create issues going forward if organisations want to be part of business decision making or advisory groups.
In relation to McDonald’s the line from mainstream organisations has been to celebrate their commitments and their one or two veg offerings, until it seems the moment they go back on a pledge (though we don’t really know how this compares to what else they are planning to do). It seems a lesser matter compared to the various reasons people boycotted McDonald’s over McLibel. So I would think boycotting and the THL style of McCruelty campaigning ought to be a last resort because it appears to demonise the business over this one issue, but it seems to me that isn’t a very compelling issue on its own. I guess we’ll see what changes, and i’m sure there are many different tactics being used, but likely this will attract the most attention and it seems this would broadly be supported by the Open Wing Alliance. So it isn’t as if business would consider it just the approach of one organisation.
I also think it would be nice if there is broader consultation with the animal movement before some decisions are made. It is much easier to get people on board if different perspectives are openly included in decision making, and even if there was a unilateralist decision made on this (as wouldn’t be unusual) at least different perspectives would have been heard.