JBS clearly states in Brazilian Portuguese on its website: “100% da mossa abolida até 2027,” which translates to “100% of ear cropping will be abolished by 2027.”
[...]
Sinergia’s Brazilian team, which is native in Portuguese but not English, made a minor mistake in the spreadsheet shared with ACE. It stated “Committed to banning ear notching by 2023,” when it should have said “Committed to banning ear notching in 2023.” Sinergia acknowledges that this mistake shifts the meaning of the sentence and it has since been corrected.
Although Sinergia downplays this as a “minor mistake,” it results in Sinergia receiving credit for helping millions of JBS’s pigs who were not impacted (i.e. JBS pigs who have their ears notched from 2023 to 2026)..[1] This is not a “minor mistake.” Further, Sinergia claims that this mistake has been corrected, but all that was fixed was changing the phrase “by 2023” to “in 2023” in Cell K10.[2]The impact calculations were not fixed, and still incorrectly credit Sinergia for helping millions of JBS’s pigs who were not impacted.[1]
Sinergia/ACE (meaning Sinergia or ACE) also deleted evidence that suggests this was not a mistake/translation issue. Sinergia’s original spreadsheet contained a cell that included the following statement: “JBS published in 2023 the commitment to banning ear notching by 2023.” This was in Cell W10, but it was deleted right before Sinergia responded.[3]
If this was a mistake/translation issue, why did Sinergia know how to use “by” and “in” in Cell W10, but not in the Cell with the alleged mistake? Additionally, why did Sinergia/ACE delete Cell W10 right before you published your response, and not make any note stating Cell W10 was deleted? Column W is the only part of the spreadsheet that has been deleted, and all other changes in the spreadsheet have been explicitly noted in the spreadsheet.
Note: Cell R10 of the spreadsheet further suggests this was not a mistake/translation issue, as it states the “Transition deadline” for the JBS’s alleged ear notching commitment is 2023.
Sinergia/ACE deleted Column W (which contained Cell W10) shortly before Sinergia published their response. We know that Column W had notbeen deleted as of 3/15/2025, as we took a screen recording of the spreadsheet on that date (skip to 1:39, notice Column W has not been deleted yet). We know that Column W had been deleted as of 3/20/2025 (the day before Sinergia published their response) since we downloaded the spreadsheet on that date. We also have a recording of Sinergia’s spreadsheet from 3/21/2025 where Column W has been deleted. Sinergia published their response on 3/21/2025.
Sinergia continues to be deeply concerned about Vetted Causes’ misrepresentation of our intentions. Rather than engaging in a fair and constructive dialogue, giving us the right to explain ourselves before accusations of falseness are published, Vetted Causes makes inflammatory statements, selectively presents information, omits key context, and unfairly implies bad faith on our part, something that violates the norms of this forum.
Selective Quoting and Misrepresentation
It’s noteworthy that Vetted Causes chose to highlight a “small snippet” of our full response first, using an accusatory title to create a separate post rather than commenting and engaging with all involved in the previous discussion. This omission excludes the parts where we raise concerns about their mistakes and misinterpretations when accusing us of false claims and taking credit for non-existent or old commitments. We urge Vetted Causes to work with longer texts that can better inform readers by addressing all matters fairly, instead of selecting segments to produce new and short posts that accuse us of “false claims”. False usually carries the meaning of “not true, but made to seem true in order to deceive people”, and Sinergia strongly refutes this accusation.
The Alleged “False Claim”
Vetted Causes claimed that Sinergia falsely reported a JBS commitment to banning ear notching. Now that it has been well explained that this accusation of Vetted Causes was mistaken, Vetted Causes fails to acknowledge that they were responsible for unfair accusations of falseness towards Sinergia. Instead, Vetted Causes decides to release new accusations of bad faith against us.
The Spreadsheet Error: An Honest Mistake, Not Deception
Sinergia acknowledged that a mistake was made in our spreadsheet in our first response. We appreciate Vetted Causes for pointing out that our spreadsheet stated, “JBS published in 2023 the commitment to banning ear notching by 2023.” We didn’t notice this when preparing our first reply. This information is accurate, as it was indeed written by Sinergia’s team. Initially, when we didn’t see this information, we believed the most plausible explanation was that this was a translation error. However, upon reviewing the context, the most plausible explanation is that Sinergia unintentionally typed the wrong deadline—2023 instead of 2027– and continued to fill out other parts of the spreadsheet with the mistaken deadline. Given that this spreadsheet was prepared several months ago, we were unable to recall every detail of its compilation, but we take responsibility for the oversight.
That said, we want to emphasize again that this was an honest and unintentional mistake, not an act of bad faith, as implied by Vetted Causes. We are sad to see that Vetted Causes, however, has escalated this into a text that suggests dishonesty, which is both unfair and unsubstantiated.
The Removal of Cell W10: Addressing Confidentiality Concerns
Vetted Causes suggests that we deliberately deleted information to obscure evidence. This is not true and again implies we act in bad faith. Cell W10 was removed due to confidentiality issues, and ACE will be providing further clarification on this matter. We invite Vetted Causes to please note that this cell is not available on our hens spreadsheet either. There, it was deleted before publication by ACE because it contained confidential information too. It is irresponsible for Vetted Causes to speculate and present this as evidence of wrongdoing without having conclusive proof of it and waiting for a full explanation.
A Pattern of Unfair Accusations
Instead of assuming good faith, as is the norm of this forum and other spaces for constructive discussions, Vetted Causes continues to use inflammatory language such as “false claims” and “downplaying.” These accusations are not only misleading but also undermine the integrity of reasonable debate. We urge them to reconsider their approach and engage with organizations in a manner that is fair and collaborative.
A Call for Improvements
We once again invite Vetted Causes to uphold the basic principles of fairness and integrity, and their own promises of ‘honest and accurate charity evaluations’ by:
Increasing transparency about their research and analysis resources and methods, such as language skills, and previous experience in the field of analysing animal welfare interventions. Although Vetted Causes uses the term ‘we’ in this text, so far it has only revealed the identity of one person behind its work. We are saying this because Sinergia is concerned that Vetted Causes’ current methods and resources may be failing to understand the many complexities of securing animal welfare commitments and different wording used to describe common industry practices.
Ensuring accuracy by conducting primary research and consulting country specialists instead of relying on secondary research with the use of Google Translate for complex technical translations.
Providing charities with the opportunity to address concerns before publishing public criticisms, especially if they imply bad faith.
Avoiding selective presentation of information that can manipulate and mislead readers with strong wording such as ‘false claims’.
Assuming good faith rather than jumping to conclusions.
Sinergia remains committed to transparency, acknowledging mistakes, respectfully interacting with other stakeholders, and creating a real and meaningful impact for farmed animals. We will continue our work despite any attempts that seem to aim to discredit us. We hope Vetted Causes will reflect on their approach and choose a path that fosters constructive discussion rather than divisive rhetoric.
Thank you for this comment. While I initially found the analysis of Vetted Causes plausible and worth addressing, your comments (and ACE) made me update positively in your favor. They were very clear and constructive. I changed my mind on this topic.
I am now concerned that Vetted Causes 1/ Continues to make strong claims suggesting ill-intent, when this can be explained by honest mistakes from their or Sinergia’s part 2/ Is not trying to discuss these matters with the charity beforehand, which would save a lot of time and reputational harm to everyone (including us readers who have to wait days before getting the position of both sides). This doesn’t look good.
Note: I think you got some downvotes on this comment because you reused the same text four times in this comment thread. This is probably not good for readability. I think next time you can just make this one comment and link to it elsewhere.
Many thanks for your comment CB! I will fix the issue of reusing the same text now. I didn’t know it was considered bad for readability. I appreciate you taking time to explain this.
“JBS published in 2023 the commitment to banning ear notching by 2023” is a really clunky way of saying two things about the same year (ie I’d expect “by the end of the year” or something, instead of “by 2023”), how sure are you the 2nd 2023 couldn’t be a typo?
Why did Sinergia not catch this “mistake” when validating ACE’s calculations? In their response, Sinergia claims they validated ACE’s calculations.
Why is Sinergia now indicating this “mistake” has been fixed, when it has not?
And most importantly, why did Sinergia/ACE delete Column W (where Sinergia stated that “JBS published in 2023 the commitment to banning ear notching by 2023”) right before publishing their response, and not add any note stating that this cell had been deleted?[2]Sinergia/ACE added notes for every other edit that was made to Sinergia’s spreadsheet after February 20th, 2025, and this was by far the biggest edit (Column W contained more text than any other column in the spreadsheet, and was completely deleted).
We believe these pervasive issues point towards this not being a typo.
Finally, we’d like to clarify what we think the biggest issue is here. Sinergia’s response states:
“Sinergia’s Brazilian team, which is native in Portuguese but not English, made a minor mistake in the spreadsheet shared with ACE. It stated “Committed to banning ear notching by 2023,” when it should have said “Committed to banning ear notching in 2023.””
Right before Sinergia published their response,Sinergia/ACE deleted Column W from their spreadsheet, in which Sinergia claimed: “JBS published in 2023 the commitment to banning ear notching by 2023.”[2] This evidence that was deleted suggests that Sinergia’s “mistake” was not a translation issue like they indicate.
It is completely inappropriate for Sinergia/ACE to delete this evidence right before Sinergia published their response, and not note that this evidence was deleted. Sinergia/ACE added notes for every other edit that was made to Sinergia’s spreadsheetafter February 20th, 2025, and this was by far the biggest edit (Column W contained more text than any other column in the spreadsheet, and was completely deleted).
Destruction of evidence is completely inexcusable.
Sinergia/ACE deleted Column W (which contained Cell W10) shortly before Sinergia published their response. We know that Column W had notbeen deleted as of 3/15/2025, as we took a screen recording of the spreadsheet on that date (skip to 1:39, notice Column W has not been deleted yet). We know that Column W had been deleted as of 3/20/2025 (the day before Sinergia published their response) since we downloaded the spreadsheet on that date. We also have a recording of Sinergia’s spreadsheet from 3/21/2025 where Column W has been deleted. Sinergia published their response on 3/21/2025.
Vetted causes, I agree with you that Sinergia shouldn’t be deleting column W, especially at this time when this is happening. I think they should put it back up and add more explanatory comments if necessary.
That said, I think you are perhaps assuming too much bad faith in this whole ordeal. It seems extremely plausible to me that an ESL person would confuse a small word like this and I think you are coming at this from a perspective where you are assuming mal-intent and are finding corroborating evidence for this.
If you look at ACE’s response, Column W was never meant to be shown in the public version—they dropped the ball by forgetting to follow their standard processes for redacting things at charities’ requests for confidentiality reasons—and the recent deletion was an action they took, not Sinergia.
Although Sinergia downplays this as a “minor mistake,” it results in Sinergia receiving credit for helping millions of JBS’s pigs who were not impacted (i.e. JBS pigs who have their ears notched from 2023 to 2026)..[1] This is not a “minor mistake.” Further, Sinergia claims that this mistake has been corrected, but all that was fixed was changing the phrase “by 2023” to “in 2023” in Cell K10.[2] The impact calculations were not fixed, and still incorrectly credit Sinergia for helping millions of JBS’s pigs who were not impacted.[1]
Sinergia/ACE (meaning Sinergia or ACE) also deleted evidence that suggests this was not a mistake/translation issue. Sinergia’s original spreadsheet contained a cell that included the following statement: “JBS published in 2023 the commitment to banning ear notching by 2023.” This was in Cell W10, but it was deleted right before Sinergia responded. [3]
If this was a mistake/translation issue, why did Sinergia know how to use “by” and “in” in Cell W10, but not in the Cell with the alleged mistake? Additionally, why did Sinergia/ACE delete Cell W10 right before you published your response, and not make any note stating Cell W10 was deleted? Column W is the only part of the spreadsheet that has been deleted, and all other changes in the spreadsheet have been explicitly noted in the spreadsheet.
Note: Cell R10 of the spreadsheet further suggests this was not a mistake/translation issue, as it states the “Transition deadline” for the JBS’s alleged ear notching commitment is 2023.
Pig Welfare Commitments Sinergia Allegedly Secured in 2023 - See Cells R10 Through Y10
Pig Welfare Commitments Sinergia Allegedly Secured in 2023 - See Row 10
Sinergia/ACE deleted Column W (which contained Cell W10) shortly before Sinergia published their response. We know that Column W had not been deleted as of 3/15/2025, as we took a screen recording of the spreadsheet on that date (skip to 1:39, notice Column W has not been deleted yet). We know that Column W had been deleted as of 3/20/2025 (the day before Sinergia published their response) since we downloaded the spreadsheet on that date. We also have a recording of Sinergia’s spreadsheet from 3/21/2025 where Column W has been deleted. Sinergia published their response on 3/21/2025.
Sinergia continues to be deeply concerned about Vetted Causes’ misrepresentation of our intentions. Rather than engaging in a fair and constructive dialogue, giving us the right to explain ourselves before accusations of falseness are published, Vetted Causes makes inflammatory statements, selectively presents information, omits key context, and unfairly implies bad faith on our part, something that violates the norms of this forum.
Selective Quoting and Misrepresentation
It’s noteworthy that Vetted Causes chose to highlight a “small snippet” of our full response first, using an accusatory title to create a separate post rather than commenting and engaging with all involved in the previous discussion. This omission excludes the parts where we raise concerns about their mistakes and misinterpretations when accusing us of false claims and taking credit for non-existent or old commitments. We urge Vetted Causes to work with longer texts that can better inform readers by addressing all matters fairly, instead of selecting segments to produce new and short posts that accuse us of “false claims”. False usually carries the meaning of “not true, but made to seem true in order to deceive people”, and Sinergia strongly refutes this accusation.
The Alleged “False Claim”
Vetted Causes claimed that Sinergia falsely reported a JBS commitment to banning ear notching. Now that it has been well explained that this accusation of Vetted Causes was mistaken, Vetted Causes fails to acknowledge that they were responsible for unfair accusations of falseness towards Sinergia. Instead, Vetted Causes decides to release new accusations of bad faith against us.
The Spreadsheet Error: An Honest Mistake, Not Deception
Sinergia acknowledged that a mistake was made in our spreadsheet in our first response. We appreciate Vetted Causes for pointing out that our spreadsheet stated, “JBS published in 2023 the commitment to banning ear notching by 2023.” We didn’t notice this when preparing our first reply. This information is accurate, as it was indeed written by Sinergia’s team. Initially, when we didn’t see this information, we believed the most plausible explanation was that this was a translation error. However, upon reviewing the context, the most plausible explanation is that Sinergia unintentionally typed the wrong deadline—2023 instead of 2027– and continued to fill out other parts of the spreadsheet with the mistaken deadline. Given that this spreadsheet was prepared several months ago, we were unable to recall every detail of its compilation, but we take responsibility for the oversight.
That said, we want to emphasize again that this was an honest and unintentional mistake, not an act of bad faith, as implied by Vetted Causes. We are sad to see that Vetted Causes, however, has escalated this into a text that suggests dishonesty, which is both unfair and unsubstantiated.
The Removal of Cell W10: Addressing Confidentiality Concerns
Vetted Causes suggests that we deliberately deleted information to obscure evidence. This is not true and again implies we act in bad faith. Cell W10 was removed due to confidentiality issues, and ACE will be providing further clarification on this matter. We invite Vetted Causes to please note that this cell is not available on our hens spreadsheet either. There, it was deleted before publication by ACE because it contained confidential information too. It is irresponsible for Vetted Causes to speculate and present this as evidence of wrongdoing without having conclusive proof of it and waiting for a full explanation.
A Pattern of Unfair Accusations
Instead of assuming good faith, as is the norm of this forum and other spaces for constructive discussions, Vetted Causes continues to use inflammatory language such as “false claims” and “downplaying.” These accusations are not only misleading but also undermine the integrity of reasonable debate. We urge them to reconsider their approach and engage with organizations in a manner that is fair and collaborative.
A Call for Improvements
We once again invite Vetted Causes to uphold the basic principles of fairness and integrity, and their own promises of ‘honest and accurate charity evaluations’ by:
Increasing transparency about their research and analysis resources and methods, such as language skills, and previous experience in the field of analysing animal welfare interventions. Although Vetted Causes uses the term ‘we’ in this text, so far it has only revealed the identity of one person behind its work. We are saying this because Sinergia is concerned that Vetted Causes’ current methods and resources may be failing to understand the many complexities of securing animal welfare commitments and different wording used to describe common industry practices.
Ensuring accuracy by conducting primary research and consulting country specialists instead of relying on secondary research with the use of Google Translate for complex technical translations.
Providing charities with the opportunity to address concerns before publishing public criticisms, especially if they imply bad faith.
Avoiding selective presentation of information that can manipulate and mislead readers with strong wording such as ‘false claims’.
Assuming good faith rather than jumping to conclusions.
Sinergia remains committed to transparency, acknowledging mistakes, respectfully interacting with other stakeholders, and creating a real and meaningful impact for farmed animals. We will continue our work despite any attempts that seem to aim to discredit us. We hope Vetted Causes will reflect on their approach and choose a path that fosters constructive discussion rather than divisive rhetoric.
Thank you for this comment. While I initially found the analysis of Vetted Causes plausible and worth addressing, your comments (and ACE) made me update positively in your favor. They were very clear and constructive. I changed my mind on this topic.
I am now concerned that Vetted Causes 1/ Continues to make strong claims suggesting ill-intent, when this can be explained by honest mistakes from their or Sinergia’s part 2/ Is not trying to discuss these matters with the charity beforehand, which would save a lot of time and reputational harm to everyone (including us readers who have to wait days before getting the position of both sides). This doesn’t look good.
Note: I think you got some downvotes on this comment because you reused the same text four times in this comment thread. This is probably not good for readability. I think next time you can just make this one comment and link to it elsewhere.
Many thanks for your comment CB! I will fix the issue of reusing the same text now. I didn’t know it was considered bad for readability. I appreciate you taking time to explain this.
“JBS published in 2023 the commitment to banning ear notching by 2023” is a really clunky way of saying two things about the same year (ie I’d expect “by the end of the year” or something, instead of “by 2023”), how sure are you the 2nd 2023 couldn’t be a typo?
Hi Rebecca,
Thanks for your comments. You can see Sinergia’s reply here.
Hi Rebecca, thank you for your reply.
If this was a “typo” as you suggest:
Why did Sinergia say the “Transition deadline” for JBS’s alleged ear notching commitment is 2023 in Cell R10?
Why did Sinergia say JBS “Committed to banning ear notching by 2023” in Cell K10?
Why did Sinergia take credit for helping millions of JBS’s pigs that they did not (i.e. JBS pigs who have their ears notched from 2023 to 2026)? [1]
Why did ACE not catch this “mistake” when making their calculations and evaluating Sinergia’s work?
Why did Sinergia not catch this “mistake” when validating ACE’s calculations? In their response, Sinergia claims they validated ACE’s calculations.
Why is Sinergia now indicating this “mistake” has been fixed, when it has not?
And most importantly, why did Sinergia/ACE delete Column W (where Sinergia stated that “JBS published in 2023 the commitment to banning ear notching by 2023”) right before publishing their response, and not add any note stating that this cell had been deleted?[2] Sinergia/ACE added notes for every other edit that was made to Sinergia’s spreadsheet after February 20th, 2025, and this was by far the biggest edit (Column W contained more text than any other column in the spreadsheet, and was completely deleted).
We believe these pervasive issues point towards this not being a typo.
Finally, we’d like to clarify what we think the biggest issue is here. Sinergia’s response states:
“Sinergia’s Brazilian team, which is native in Portuguese but not English, made a minor mistake in the spreadsheet shared with ACE. It stated “Committed to banning ear notching by 2023,” when it should have said “Committed to banning ear notching in 2023.””
Right before Sinergia published their response, Sinergia/ACE deleted Column W from their spreadsheet, in which Sinergia claimed: “JBS published in 2023 the commitment to banning ear notching by 2023.”[2] This evidence that was deleted suggests that Sinergia’s “mistake” was not a translation issue like they indicate.
It is completely inappropriate for Sinergia/ACE to delete this evidence right before Sinergia published their response, and not note that this evidence was deleted. Sinergia/ACE added notes for every other edit that was made to Sinergia’s spreadsheet after February 20th, 2025, and this was by far the biggest edit (Column W contained more text than any other column in the spreadsheet, and was completely deleted).
Destruction of evidence is completely inexcusable.
Pig Welfare Commitments Sinergia Allegedly Secured in 2023 - See Cells R10 Through Y10
Sinergia/ACE deleted Column W (which contained Cell W10) shortly before Sinergia published their response. We know that Column W had not been deleted as of 3/15/2025, as we took a screen recording of the spreadsheet on that date (skip to 1:39, notice Column W has not been deleted yet). We know that Column W had been deleted as of 3/20/2025 (the day before Sinergia published their response) since we downloaded the spreadsheet on that date. We also have a recording of Sinergia’s spreadsheet from 3/21/2025 where Column W has been deleted. Sinergia published their response on 3/21/2025.
Vetted causes, I agree with you that Sinergia shouldn’t be deleting column W, especially at this time when this is happening. I think they should put it back up and add more explanatory comments if necessary.
That said, I think you are perhaps assuming too much bad faith in this whole ordeal. It seems extremely plausible to me that an ESL person would confuse a small word like this and I think you are coming at this from a perspective where you are assuming mal-intent and are finding corroborating evidence for this.
If you look at ACE’s response, Column W was never meant to be shown in the public version—they dropped the ball by forgetting to follow their standard processes for redacting things at charities’ requests for confidentiality reasons—and the recent deletion was an action they took, not Sinergia.
Hi Marcus,
Thanks for your comment. You can see Sinergia’s reply here.