Yeah, this is a big challenge in the corporate campaign space, especially in places with weak legal systems and low enforcement. But this links to why corporate campaigns can be more effective than policy campaigns. Getting policy commitments on paper in a country with poor rule of law might have very limited impact because no-one’s incentivised to uphold the laws, but there’s a decent chance that an international, or niche company with high reputational awareness is incentivised to try and maintain a higher welfare supply chain.
So you might get a high-end hotel chain in a lower-income country that genuinely wants to shift to cage-free eggs after a campaign. They make a commitment, you arrange meetings with them and their suppliers to help them meet these commitments, and track whether their numbers match up. This can work even if the legal system functions poorly.
People in the Bharat Initiative for Accountability (BIA) and Global Food Partners (GFP) are doing stuff like this in India and Southeast Asia. It takes loads of work on both the supply and demand side, as you might expect, which might cut against the higher-end effectiveness estimates, but it’s definitely something people have in mind.
People from these teams spoke about this recently on the How I Learned To Love Shrimp podcast (here and here).
Yeah, this is a big challenge in the corporate campaign space, especially in places with weak legal systems and low enforcement. But this links to why corporate campaigns can be more effective than policy campaigns. Getting policy commitments on paper in a country with poor rule of law might have very limited impact because no-one’s incentivised to uphold the laws, but there’s a decent chance that an international, or niche company with high reputational awareness is incentivised to try and maintain a higher welfare supply chain.
So you might get a high-end hotel chain in a lower-income country that genuinely wants to shift to cage-free eggs after a campaign. They make a commitment, you arrange meetings with them and their suppliers to help them meet these commitments, and track whether their numbers match up. This can work even if the legal system functions poorly.
People in the Bharat Initiative for Accountability (BIA) and Global Food Partners (GFP) are doing stuff like this in India and Southeast Asia. It takes loads of work on both the supply and demand side, as you might expect, which might cut against the higher-end effectiveness estimates, but it’s definitely something people have in mind.
People from these teams spoke about this recently on the How I Learned To Love Shrimp podcast (here and here).