What about the argument that cultivated meat would be so much cleaner? None of the bacterial contamination that sickens and kills so many people (e.g., campylobacter, salmonella, E. Coli, listeria), and none of the drug residues (in the U.S., USDA + FDA allow 100 different veterinary drugs in meat at trace amounts)? That feels to me like a strong value proposition, no? Much cleaner, healthier, and safer meat—curious what you think.
Aside: I talk about this in my new book, Meat, see meatbook.org.
That’s the type of thing that could be a value proposition, but I think that in the worlds we’re talking about those issues will be largely solvable for conventional meat. Plus, that kind of pitch hasn’t worked that well so far on getting people to feel positively towards cultivated.
What about the argument that cultivated meat would be so much cleaner? None of the bacterial contamination that sickens and kills so many people (e.g., campylobacter, salmonella, E. Coli, listeria), and none of the drug residues (in the U.S., USDA + FDA allow 100 different veterinary drugs in meat at trace amounts)? That feels to me like a strong value proposition, no? Much cleaner, healthier, and safer meat—curious what you think.
Aside: I talk about this in my new book, Meat, see meatbook.org.
That’s the type of thing that could be a value proposition, but I think that in the worlds we’re talking about those issues will be largely solvable for conventional meat. Plus, that kind of pitch hasn’t worked that well so far on getting people to feel positively towards cultivated.