I think the ROI for existing EAs is far lower, since they are already engaged, and less likely to increase engagement because they got a book—though I’d also love free books.
The ROI for existing EAs is far lower if the EA doesn’t lend out or gift away the book afterwards. If they lend it out or gift it away, then the ROI becomes similar. I’ll probably be lending out the books afterward, so the ROI should be similar.
It makes sense to target people who are newer to EA, but I think a non-biased case could still be made for allowing even engaged EAs to get free books. I don’t have the time to try making that case though right now.
I think the ROI for existing EAs is far lower, since they are already engaged, and less likely to increase engagement because they got a book—though I’d also love free books.
The ROI for existing EAs is far lower if the EA doesn’t lend out or gift away the book afterwards. If they lend it out or gift it away, then the ROI becomes similar. I’ll probably be lending out the books afterward, so the ROI should be similar.
It makes sense to target people who are newer to EA, but I think a non-biased case could still be made for allowing even engaged EAs to get free books. I don’t have the time to try making that case though right now.