I think we should be able to do this[1] and I agree it seems interesting. It looks like Google has quite high favourability and Bill Gates personally (I did not see recent numbers for the Gates Foundation), reasonably high, but lower.
Though there is some complication around whether we’re looking at the sentiment of (i) people who’ve been assessed as truly being aware (most comparable to our attitudes among those who have already heard question, but would need an additional test for those respondents), (ii) people who’ve not claimed awareness (most comparable to our attitudes among those who have not heard question but less relevant).
Thanks Ben!
I think we should be able to do this[1] and I agree it seems interesting. It looks like Google has quite high favourability and Bill Gates personally (I did not see recent numbers for the Gates Foundation), reasonably high, but lower.
Though there is some complication around whether we’re looking at the sentiment of (i) people who’ve been assessed as truly being aware (most comparable to our attitudes among those who have already heard question, but would need an additional test for those respondents), (ii) people who’ve not claimed awareness (most comparable to our attitudes among those who have not heard question but less relevant).