I think something that may help donors feel like they’re actually doing something and could be cool is a GiveWell-ran but kickstarter aesthetic website for charities. Charities set their moonshots, breaks it down to manageable bitesize pieces and establishes goals based on them. Different promises are made to donors for different goals of donation reached. Donors also have different tiers based on how much they donate.
E.g. We want to distribute malaria vaccines to everyone in Nigeria. For $x donated, we’ll distribute vaccines to all children under 5 in the state of Ondo in Nigeria, and send stickers out to all donors. If we reach $x + y, we will expand to the neighboring state of Eikiti as well and all silver+ tier donors will get a handwritten card. Donating $(x * 0.001) grants you bronze tier, $(x * 0.005) grants you silver, etc.
With the right UI design, I think donors could feel much more like they’re really contributing because of the relative tiers, and their ability to see the project get closer to pre-established goals specifically due to their donation. There’s also a much cleaner feedback cycle when donating $z → you get letters/​videos/​whatever else emotionally appeals to donors. And I imagine you could also add a lot of community incentives and gamification elements to something like this.
I think something that may help donors feel like they’re actually doing something and could be cool is a GiveWell-ran but kickstarter aesthetic website for charities. Charities set their moonshots, breaks it down to manageable bitesize pieces and establishes goals based on them. Different promises are made to donors for different goals of donation reached. Donors also have different tiers based on how much they donate.
E.g. We want to distribute malaria vaccines to everyone in Nigeria. For $x donated, we’ll distribute vaccines to all children under 5 in the state of Ondo in Nigeria, and send stickers out to all donors. If we reach $x + y, we will expand to the neighboring state of Eikiti as well and all silver+ tier donors will get a handwritten card. Donating $(x * 0.001) grants you bronze tier, $(x * 0.005) grants you silver, etc.
With the right UI design, I think donors could feel much more like they’re really contributing because of the relative tiers, and their ability to see the project get closer to pre-established goals specifically due to their donation. There’s also a much cleaner feedback cycle when donating $z → you get letters/​videos/​whatever else emotionally appeals to donors. And I imagine you could also add a lot of community incentives and gamification elements to something like this.