I will caution people to not go the other way and be too emotional. It’s true that EAs are not known for our emotional appeals, but charity in general are, and our ability to not only be different but signal our difference from conventional appeals to charity is part of, I think, how we managed to explosively grow in the first place.
Anecdatally, I’m much more successful with persuading people by being high-minded and rational and giving stylized facts than by directly appealing to their emotions.
I will caution people to not go the other way and be too emotional. It’s true that EAs are not known for our emotional appeals, but charity in general are, and our ability to not only be different but signal our difference from conventional appeals to charity is part of, I think, how we managed to explosively grow in the first place.
Anecdatally, I’m much more successful with persuading people by being high-minded and rational and giving stylized facts than by directly appealing to their emotions.
Here are some things I’ve done that worked: https://www.facebook.com/groups/effective.altruists/permalink/963258230397201/?comment_id=963339963722361&comment_tracking=%7B%22tn%22%3A%22R6%22%7D