Facebook just has a massive audience. In years past they’ve promoted the match via a mention of it in people’s Facebook newsfeed. Presumably many millions of people saw that. They’ve also prompted donating to nonprofits on Facebook via prompting users to create a birthday fundraiser for their favorite nonprofit and matching some small amount of donations (like $2-$5 IIRC). Every.org is a fairly new nonprofit with a small team and clearly doesn’t have that kind of reach.
Facebook just has a massive audience. In years past they’ve promoted the match via a mention of it in people’s Facebook newsfeed. Presumably many millions of people saw that. They’ve also prompted donating to nonprofits on Facebook via prompting users to create a birthday fundraiser for their favorite nonprofit and matching some small amount of donations (like $2-$5 IIRC). Every.org is a fairly new nonprofit with a small team and clearly doesn’t have that kind of reach.
FB promo: Wasn’t it something like “we will donate the first $1”?