The difference is just that the Facebook match is far more competitive (approximately a million people make a donation of Facebook on Giving Tuesday each year)
Why do you think the FB GT match is so much more popular. Is it just more prominent? That sort of goes with my proposed HA1.
Facebook just has a massive audience. In years past they’ve promoted the match via a mention of it in people’s Facebook newsfeed. Presumably many millions of people saw that. They’ve also prompted donating to nonprofits on Facebook via prompting users to create a birthday fundraiser for their favorite nonprofit and matching some small amount of donations (like $2-$5 IIRC). Every.org is a fairly new nonprofit with a small team and clearly doesn’t have that kind of reach.
Why do you think the FB GT match is so much more popular. Is it just more prominent? That sort of goes with my proposed HA1.
Facebook just has a massive audience. In years past they’ve promoted the match via a mention of it in people’s Facebook newsfeed. Presumably many millions of people saw that. They’ve also prompted donating to nonprofits on Facebook via prompting users to create a birthday fundraiser for their favorite nonprofit and matching some small amount of donations (like $2-$5 IIRC). Every.org is a fairly new nonprofit with a small team and clearly doesn’t have that kind of reach.
FB promo: Wasn’t it something like “we will donate the first $1”?