Thank you very much Will K and Id25 for asking how you can help.
Based on the conversations I’ve had with people thus far, I think the gap is for organisers/liaisers. I.e.
we will run some social media ads
most ads viewers will do nothing, some of the ad viewers will send an email to their MP (as requested), some will want to engage more
For those who want to engage more, we’ll need people to talk with them—these are the organisers/liaisers. We don’t know yet how many of these people will be needed.
At the time I wrote this post, I thought there might be a gap for analysis, but I suspect that gap might not exist after all.
If you are interested in helping out, please send me a message via the EA Forum or directly to sanjay_joshi { a t } hotmail.co.uk
Alongside social media ads, could one possible strategy be asking highly motivated constituency members in targeted areas (eg EAs, people that email their MP) to post similar content to the ads, to local Facebook groups and their own social media networks? Zero cost, and might extend reach beyond paid adverts.
One risk is that if they’re not very well informed they might misrepresent the message. In which case the campaign could provide materials for them to post (maybe identical to the ad content).
This does sound like one of those rare cases where a little effort can mean a lot of impact, where would you recommend we focus our time and funds?
What’s limiting you and how can I help?
Thank you very much Will K and Id25 for asking how you can help.
Based on the conversations I’ve had with people thus far, I think the gap is for organisers/liaisers. I.e.
we will run some social media ads
most ads viewers will do nothing, some of the ad viewers will send an email to their MP (as requested), some will want to engage more
For those who want to engage more, we’ll need people to talk with them—these are the organisers/liaisers. We don’t know yet how many of these people will be needed.
At the time I wrote this post, I thought there might be a gap for analysis, but I suspect that gap might not exist after all.
If you are interested in helping out, please send me a message via the EA Forum or directly to sanjay_joshi { a t } hotmail.co.uk
Alongside social media ads, could one possible strategy be asking highly motivated constituency members in targeted areas (eg EAs, people that email their MP) to post similar content to the ads, to local Facebook groups and their own social media networks? Zero cost, and might extend reach beyond paid adverts.
One risk is that if they’re not very well informed they might misrepresent the message. In which case the campaign could provide materials for them to post (maybe identical to the ad content).
Same here, how exactly can we help?