Really interesting points! I completely agree that “coolness” matters much more than many EAs realize, especially for advocacy and public engagement. Hiring top-tier creative talent and investing in professional content is key; without it, even the best ideas can get lost in the noise. Also, simplifying messaging for broader audiences (dropping the caveats for public campaigns) is so important you want people to feel the impact, not get bogged down in footnotes.
Really interesting points! I completely agree that “coolness” matters much more than many EAs realize, especially for advocacy and public engagement. Hiring top-tier creative talent and investing in professional content is key; without it, even the best ideas can get lost in the noise. Also, simplifying messaging for broader audiences (dropping the caveats for public campaigns) is so important you want people to feel the impact, not get bogged down in footnotes.