Love this framing — in my own EA work I’ve found that leaning into boldness in marketing outperforms caution. Still, I’d be really curious if anyone has data on how coolness affects downstream outcomes — not just reach, but who we attract and any data that might indicate how it shapes culture over time.
Love this framing — in my own EA work I’ve found that leaning into boldness in marketing outperforms caution. Still, I’d be really curious if anyone has data on how coolness affects downstream outcomes — not just reach, but who we attract and any data that might indicate how it shapes culture over time.