Over the coming years, we expect to test various growth pathways and interventions that could get us to our BHAG, including digital marketing, partnerships with aligned organisations, community advocacy, media/PR, and direct outreach to potential pledgers. We think it’s likely that multiple of them will be needed to achieve our ambitious goal and that they will complement and strengthen each other if implemented well.
I’d be curious to learn going forward how you model growth pathway credit attribution and interaction effects (synergy vs cannibalisation) to figure out how to optimise the growth channel “portfolio mix”. I used to work in e-commerce marketing analytics and this was both critical to budgeting and also quite nontrivial, and that was with far more granular data and quicker clearer feedback loops than I expect GWWC will need to work with.
As a side note,
I’d be curious to learn going forward how you model growth pathway credit attribution and interaction effects (synergy vs cannibalisation) to figure out how to optimise the growth channel “portfolio mix”. I used to work in e-commerce marketing analytics and this was both critical to budgeting and also quite nontrivial, and that was with far more granular data and quicker clearer feedback loops than I expect GWWC will need to work with.