Just wanted to say I really appreciate GWWC’s focus on pledger count instead of just donation total; picking the right organisational “north star” metric matters a lot. In this vein I’d like to signal-boost abrahamrowe’s A robust earning to give ecosystem is better for EA, and in particular this visual (just to clarify, the “too hard” distribution is ~$25 per person).
Over the coming years, we expect to test various growth pathways and interventions that could get us to our BHAG, including digital marketing, partnerships with aligned organisations, community advocacy, media/PR, and direct outreach to potential pledgers. We think it’s likely that multiple of them will be needed to achieve our ambitious goal and that they will complement and strengthen each other if implemented well.
I’d be curious to learn going forward how you model growth pathway credit attribution and interaction effects (synergy vs cannibalisation) to figure out how to optimise the growth channel “portfolio mix”. I used to work in e-commerce marketing analytics and this was both critical to budgeting and also quite nontrivial, and that was with far more granular data and quicker clearer feedback loops than I expect GWWC will need to work with.
Just wanted to say I really appreciate GWWC’s focus on pledger count instead of just donation total; picking the right organisational “north star” metric matters a lot. In this vein I’d like to signal-boost abrahamrowe’s A robust earning to give ecosystem is better for EA, and in particular this visual (just to clarify, the “too hard” distribution is ~$25 per person).
As a side note,
I’d be curious to learn going forward how you model growth pathway credit attribution and interaction effects (synergy vs cannibalisation) to figure out how to optimise the growth channel “portfolio mix”. I used to work in e-commerce marketing analytics and this was both critical to budgeting and also quite nontrivial, and that was with far more granular data and quicker clearer feedback loops than I expect GWWC will need to work with.