I like the new strategy! Being more focused and setting this audacious goal seems like a good idea. I must say I also like that you mention digital marketing in the post, and I would urge you to continue your short-form video content creation, as organic social media growth can be a huge source of growth these days. I think that in general, EA orgs have a lacking presence on social media (maybe because most EAs don’t use it to that large of an extent?), but in general it is a great way to reach the general population and help incite value changes, IMO.
I like the new strategy! Being more focused and setting this audacious goal seems like a good idea. I must say I also like that you mention digital marketing in the post, and I would urge you to continue your short-form video content creation, as organic social media growth can be a huge source of growth these days. I think that in general, EA orgs have a lacking presence on social media (maybe because most EAs don’t use it to that large of an extent?), but in general it is a great way to reach the general population and help incite value changes, IMO.