Hi Deena, first of all, congratulations on your new arrival! Fellow EA mum here.
So this is a cool business of which I was previously unaware, so thanks for posting.
A key question that came to mind when reading your post and site was: what’s stopping clients from going straight to EASE/your partners? I see that you offer a matchmaking service, but for those clients who are equally unfamiliar with you as they are your partners, the level of trust is the same either way.
Also, how do you untangle the overlapping roles e.g. some of your individual partners now work as employees for some of your organisation partners offering similar services; could there be conflicts of interest there?
Thank you! We’re enjoying her :) There’s nothing stopping clients from going straight to EASE—that’s part of why we make it publicly available: we want people to have easy access to qualified professionals. However, there are a few scenarios in which we can help:
They’re not exactly sure what type of service they need, what to ask for, and what to expect from the engagement; I often find people asking for one thing when they really need another. We’ll help them navigate that.
There are multiple service providers and they’re not sure who to choose
We do have relationships with many more service providers—the ones on EASE are just the ones that have worked with EA clients before and are familiar (or part of) the space
So that’s why we make the matchmaking service free. It’s an easy way to provide value and make sure orgs get the right support.
I do hope that over time, we’ll have enough trust from the community that our opinion will matter!
For any partners who work at similar organizations, their arrangement with their employers is their own affair; if they’re working full time there, they’re doing other work on the side (although I believe that the majority of the professionals have their own businesses).
Hi Deena, first of all, congratulations on your new arrival! Fellow EA mum here.
So this is a cool business of which I was previously unaware, so thanks for posting.
A key question that came to mind when reading your post and site was: what’s stopping clients from going straight to EASE/your partners? I see that you offer a matchmaking service, but for those clients who are equally unfamiliar with you as they are your partners, the level of trust is the same either way.
Also, how do you untangle the overlapping roles e.g. some of your individual partners now work as employees for some of your organisation partners offering similar services; could there be conflicts of interest there?
Thank you! We’re enjoying her :)
There’s nothing stopping clients from going straight to EASE—that’s part of why we make it publicly available: we want people to have easy access to qualified professionals. However, there are a few scenarios in which we can help:
They’re not exactly sure what type of service they need, what to ask for, and what to expect from the engagement; I often find people asking for one thing when they really need another. We’ll help them navigate that.
There are multiple service providers and they’re not sure who to choose
We do have relationships with many more service providers—the ones on EASE are just the ones that have worked with EA clients before and are familiar (or part of) the space
So that’s why we make the matchmaking service free. It’s an easy way to provide value and make sure orgs get the right support.
I do hope that over time, we’ll have enough trust from the community that our opinion will matter!
For any partners who work at similar organizations, their arrangement with their employers is their own affair; if they’re working full time there, they’re doing other work on the side (although I believe that the majority of the professionals have their own businesses).