Vegan Outreach ran its first annual Leafletting Effectiveness Survey (LES) last fall and we had a dismal response rate as well (around 2%). We were offering $5 incentives for people to take a 2-part survey, where Part 1 was filled out immediately and then an email was sent out two months later to complete Part 2 and claim their gift card. We’ve been running small response rate studies since then to figure out what kind of incentives we need to hit our targets, but we’re seeing significant variation based on what city / state we’re operating in. This is making it really difficult to find one incentive level to rule them all.
I wonder if you’ve looked at the geographical distribution of where your 2% came from? And do you have any theories why your actual response rate differed from your pilot response rate?
I wonder if you’ve looked at the geographical distribution of where your 2% came from?
I have not. I don’t believe we collected geographic data (it’s not in the public data set provided), but you could check with Krystal at MFA.
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And do you have any theories why your actual response rate differed from your pilot response rate?
It’s hard to say for sure, but I suspect it was because the pilot study was not run for very long, so we inadvertently selected for more enthusiastic people.
Vegan Outreach ran its first annual Leafletting Effectiveness Survey (LES) last fall and we had a dismal response rate as well (around 2%). We were offering $5 incentives for people to take a 2-part survey, where Part 1 was filled out immediately and then an email was sent out two months later to complete Part 2 and claim their gift card. We’ve been running small response rate studies since then to figure out what kind of incentives we need to hit our targets, but we’re seeing significant variation based on what city / state we’re operating in. This is making it really difficult to find one incentive level to rule them all.
I wonder if you’ve looked at the geographical distribution of where your 2% came from? And do you have any theories why your actual response rate differed from your pilot response rate?
I have not. I don’t believe we collected geographic data (it’s not in the public data set provided), but you could check with Krystal at MFA.
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It’s hard to say for sure, but I suspect it was because the pilot study was not run for very long, so we inadvertently selected for more enthusiastic people.