Interesting numbers (although with it being AI, I wonder if it’s derived from substantive research others might have done or if they’re purely arbitrary figures hallucinated to fill the gap).
A single factory making 2% of global burgers sounds like an implausibly large factory, but I don’t see why it would actually need to be that big to achieve cost parity. There isn’t a massive R&D cost (cf cultured meats and some alternative proteins) and most of the ingredients I’m aware of are available in bulk at relatively low cost. Of course there is also a wide disparity between burgers to achieve cost parity with and wholesale and retail prices. Being cheaper than the cheapest brand probably isn’t necessary, being cheaper than the most expensive burgers brands which market themselves based on meat quality (which I think has already been achieved) probably isn’t sufficient
Interesting numbers (although with it being AI, I wonder if it’s derived from substantive research others might have done or if they’re purely arbitrary figures hallucinated to fill the gap).
A single factory making 2% of global burgers sounds like an implausibly large factory, but I don’t see why it would actually need to be that big to achieve cost parity. There isn’t a massive R&D cost (cf cultured meats and some alternative proteins) and most of the ingredients I’m aware of are available in bulk at relatively low cost. Of course there is also a wide disparity between burgers to achieve cost parity with and wholesale and retail prices. Being cheaper than the cheapest brand probably isn’t necessary, being cheaper than the most expensive burgers brands which market themselves based on meat quality (which I think has already been achieved) probably isn’t sufficient