Love the sound of this. Would be keen to know if you have considered anything more uni-student facing?
I’ve seen 80k instagram ads in the past which I assume was aimed at that demographic—static photos with a simple call-to-action
Have you considered putting out reels on tiktok/​instagram with clipped podcast content? Could be useful for reaching more people with expert opionions, as well as growing audience.
Just a thought, maybe you’ve already done this and I haven’t seen :-)
We’re less focused on uni-students right now, just because there’s a longer lead time from them hearing the content and being able to work on the areas we’re highlighting. Having said that, there are obviously also significant advantages of targetting the group—they’re particularly flexible in what they work on, and are often keen to learn about different world views.
We do actually do some putting shorts on instagram! We haven’t engaged as much with Tiktok yet, in large part because our team isn’t that familiar with the platform. We’re interested in experimenting with it in future though!
Love the sound of this.
Would be keen to know if you have considered anything more uni-student facing?
I’ve seen 80k instagram ads in the past which I assume was aimed at that demographic—static photos with a simple call-to-action
Have you considered putting out reels on tiktok/​instagram with clipped podcast content? Could be useful for reaching more people with expert opionions, as well as growing audience.
Just a thought, maybe you’ve already done this and I haven’t seen :-)
Thanks for this!
We’re less focused on uni-students right now, just because there’s a longer lead time from them hearing the content and being able to work on the areas we’re highlighting. Having said that, there are obviously also significant advantages of targetting the group—they’re particularly flexible in what they work on, and are often keen to learn about different world views.
We do actually do some putting shorts on instagram! We haven’t engaged as much with Tiktok yet, in large part because our team isn’t that familiar with the platform. We’re interested in experimenting with it in future though!
Thanks for the reply. Love the look of the AI in Context channel for reaching broader appeal also