The low EA awareness findings from Pulse prompted us to commission Dutch-specific research to test whether we face a similar situation here. In the meantime, we’ve already shifted some resources toward targeted awareness-raising—the data suggested our funnel may be constrained at the top rather than further down, so we’re testing whether reaching new audiences is higher leverage than deeper engagement with existing ones.
The low EA awareness findings from Pulse prompted us to commission Dutch-specific research to test whether we face a similar situation here. In the meantime, we’ve already shifted some resources toward targeted awareness-raising—the data suggested our funnel may be constrained at the top rather than further down, so we’re testing whether reaching new audiences is higher leverage than deeper engagement with existing ones.
Thanks for sharing, James.