thanks for this great analysis. I’m impressed by FarmKind’s quick response to this. Knowing the reasoning behind helps me understand better what you were trying to do. Although i still think it wasn’t a good campaign, I think it’s good that you are trying innovative approaches to both capturing media attention and communicating about the best ways to help animals.
I think it matters and signals integrity that you are both vegan too. this should help more hard love animal rights campaigners realize that you are really in their side and not trying to undermine them.
All the best for future campaigns, don’t let this scare you off staying bold and innovative in future :😊!
I wish, though, that it would not matter to people if they’re vegan, because the whole point is to show non-vegans that they can also do something good for farmed animals, without having to change their diet. So, in the future, I would hope that the pro-animal movement will have mostly non-vegans as members, because there are so few vegans, and so much to do. How will we drive top talent to work for animals, if we expect them to be vegan to run pro-animal campaigns, so that other advocates have a feeling they are the right people to do it? That’s very alienating for potential allies to this cause, but I understand why you said that. Just don’t think they have to be vegan at all, and that these high expectations are good to have.
I wish that was the case too, but I think if like FarmKind you need to work with a lot of animal activists (that are often more ideological than utilitarian) while telling the general public its better donate than stop eating meat, then it probably helps to be vegan. Its not the easiest position to be in but I think Farmkind do it very well (besides this campaign).
I don’t have “expectations” here, but I’m talking about what puts you in a better position running an org.
I don’t expect people to be vegan to run pro-animal campaigns at all (I didn’t say that) and I don’t think you would have to be vegan to run FarmKind.
thanks for this great analysis. I’m impressed by FarmKind’s quick response to this. Knowing the reasoning behind helps me understand better what you were trying to do. Although i still think it wasn’t a good campaign, I think it’s good that you are trying innovative approaches to both capturing media attention and communicating about the best ways to help animals.
I think it matters and signals integrity that you are both vegan too. this should help more hard love animal rights campaigners realize that you are really in their side and not trying to undermine them.
All the best for future campaigns, don’t let this scare you off staying bold and innovative in future :😊!
I wish, though, that it would not matter to people if they’re vegan, because the whole point is to show non-vegans that they can also do something good for farmed animals, without having to change their diet. So, in the future, I would hope that the pro-animal movement will have mostly non-vegans as members, because there are so few vegans, and so much to do. How will we drive top talent to work for animals, if we expect them to be vegan to run pro-animal campaigns, so that other advocates have a feeling they are the right people to do it? That’s very alienating for potential allies to this cause, but I understand why you said that. Just don’t think they have to be vegan at all, and that these high expectations are good to have.
I wish that was the case too, but I think if like FarmKind you need to work with a lot of animal activists (that are often more ideological than utilitarian) while telling the general public its better donate than stop eating meat, then it probably helps to be vegan. Its not the easiest position to be in but I think Farmkind do it very well (besides this campaign).
I don’t have “expectations” here, but I’m talking about what puts you in a better position running an org.
I don’t expect people to be vegan to run pro-animal campaigns at all (I didn’t say that) and I don’t think you would have to be vegan to run FarmKind.